Job Description

Posting Number: S14235P Working Title: Digital Marketing Strategist Department: COE-Communications Office Posting Type: External Retirement Plan: TRS or ORP Employment Type: Employee Benefits Eligibility: Benefits Eligible Full/Part Time: Full Time Additional Schedule Information: M-F, standard office hours Advertised Salary: Commensurate with Experience Posting Date: 10/08/2025 Open Until Filled: Yes Proposed Starting Date: 10/31/2025 Location of Vacancy: Athens Area Applicant screening will begin immediately. To be fully considered, applications must be submitted by October 20 . The application packet should include 1) A cover letter detailing how the applicant’s credentials and experience meet the needs, responsibilities, and qualifications stated in the posting; 2) a current resume; 3) A list of references and their contact information. Only the references of finalists will be checked. EEO Policy Statement The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu). USG Core Values Statement The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at Classification Title: Digital Marketing Pro II FLSA: Exempt

FTE: 1.00

Minimum Qualifications: Bachelor’s degree in a related field or equivalent and 2 years of professional experience Position Summary The digital marketing strategist is a member of the marketing and communications team and reports to the senior director of marketing and communications within the Dean’s Office. This individual partners with units and departments within the College for identifying methods to integrate social and paid media into their marketing and communication plans. They are responsible for producing engaging free and paid social media strategies on Facebook, Instagram, and LinkedIn. In addition, this person oversees departmental accounts and benchmarks, and maintains a clear voice representing the Mary Frances Early College of Education, while also playing a key role in content production. They participate in ongoing content strategy sessions with marketing and communication team members and are expected to provide ideas and produce original content. Knowledge, Skills, Abilities And/Or Competencies Undergraduate degree in marketing, advertising, public relations, or related field Three years or more of demonstrable expertise in managing social media, with a focus on Facebook, Instagram, and LinkedIn Working knowledge of Meta Business Suite, including creating ads through Meta Ads Manager Strong attention to detail, self-starter, takes initiative, and can work independently as well as in a team environment Ability to compile, report, and analyze social media analytics Ability to manage time wisely, working with little supervision Ability to provide innovative and creative solutions Excellent written and verbal communication skills—including writing, editing, and presentation Impeccable grammar and spelling Working knowledge of AP Style LinkedIn job posting knowledge preferred Working knowledge of graphic design software Commitment to outstanding customer service Ability to multitask Strong work ethic and high expectations for quality Excellent interpersonal skills Outstanding organization and planning skills Physical Demands The employee will spend a significant amount of time sitting at a desk, working on a computer, and participating in meetings The employee may need to lift and carry objects weighing up to 20 pounds. Duties/Responsibilities (60%) Develop and produce engaging, original, relevant, and high-quality content across the College’s digital platforms, effectively implementing a social content strategy across Facebook, Instagram, and LinkedIn. Build and execute digital marketing campaigns, plan and schedule social media posts, monitor appropriate conversations, and engage with the College’s stakeholders in real time. Tag content, monitor engagement traffic, generate reports, analyze and review insights, analytics, and results, and make recommendations for future content and posts. Maintain a digital content calendar to strategically promote events, initiatives, and goals for the College. Suggest and implement new ideas to enhance brand awareness and encourage audience participation. Duties/Responsibilities (30%) Facilitate digital advertising efforts for the College’s departments and units, focusing primarily through Facebook, Instagram, and LinkedIn. Ensure College units understand how digital advertising can support recruitment efforts. Provide support for the College’s digital advertising efforts. Duties/Responsibilities (10%) Collaborate on creative content for free media channels. Review copy and creative before publication. Manage a social media student worker. Provide professional development and mentorship opportunities. Approve timesheets in OneSource. Contact Details For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below. Recruitment Contact Name: Jen Williams Recruitment Contact Email: jenw@uga.edu Additional Details Seniority level: Entry level Employment type: Full-time Job function: Marketing and Sales Industries: Online Audio and Video Media #J-18808-Ljbffr Inside Higher Ed

Job Tags

Full time, Work at office, Immediate start,

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