Job Description

Job Description

Salary range: $60,000 - $120,000

Campaigns & Demand Generation

• Execute multi-channel campaigns including direct mail (EDDM), paid ads, social media, and email marketing.
• Create marketing collateral such as brochures, one-pagers, yard signs, and event displays.
• Manage campaign budgets and timelines, ensuring projects launch on time and on brand.
• Coordinate neighborhood-targeted homeowner outreach campaigns.

Events & Community Marketing

• Plan and manage open houses, showcases, community events, and industry expos.
• Coordinate event logistics: venues, signage, catering, AV, permits, staffing.
• Partner with city officials, community organizations, and brokers to build awareness.
• Track attendance, engagement, and event ROI; integrate leads into Salesforce/LeftMain.

Marketing Operations

• Support CRM tracking and campaign attribution (Salesforce/LeftMain, GA4).
• Work with agencies, contractors, and vendors for design, ads, and media.
• Ensure consistency of brand voice and messaging across all marketing assets.
• Collaborate with sales team to align campaigns with homeowner and investor needs.

Analytics & Reporting

• Monitor key metrics: CPL, CAC, MQL→SQL conversion, and event ROI.
• Prepare regular reports on campaign performance and recommendations.
• Share insights with leadership to guide future marketing efforts.

What We’re Looking For

• 4–7 years of marketing experience, ideally in real estate, housing, or related fields .
• Proven ability to run multi-channel campaigns that drive measurable results.
• Strong organizational skills with ability to manage events and campaigns simultaneously.
• Hands-on experience with CRM and analytics tools (Salesforce/LeftMain, GA4).
• Excellent communication and vendor management skills.
• Creative mindset with an eye for brand and design consistency.
• Flexibility to attend evening/weekend events as needed.
• Must have homes builder industry marketing experience.

Job Tags

Similar Jobs