SUMMARY
Lead end-to-end digital marketing for a B2B portfolio across web, social, search, CRM, and paid media. Own the digital roadmap, elevate brand presence, optimize user journeys, and translate performance data into clear actions. This is a remote role collaborating cross-functionally with sales, R&D, applications, regulatory, and global marketing.
RESPONSIBILITIES
Own the digital strategy and calendar across SEO/SEM, social, CRM, CMS, and digital advertising to grow awareness and qualified demand.
Manage website updates and UX enhancements in a CMS (e.g., WordPress), ensuring analytics and lead-capture integrations work flawlessly.
Develop and run the social media plan and content cadence with an engaging, consistent brand voice.
Track and report web, campaign, and CRM performance; convert insights into optimization experiments and roadmaps.
Partner with commercial and technical teams to launch digital campaigns aligned to go-to-market priorities and product releases.
Coordinate domain/DNS settings (e.g., via Cloudflare) with IT to ensure reliability, security, and uptime for web properties and campaigns.
Build, sequence, and deliver digital campaign timelines on time against business objectives.
Select and direct agencies, freelancers, and digital partners for best-in-class execution and ROI.
Create and maintain scalable SOPs, tools, and workflows for digital operations.
Scan competitors and the market to propose content ideas and campaign tests that drive differentiation.
Support global initiatives such as tradeshows, media placements, influencer programs, and brand campaigns.
Mentor and upskill teammates to raise digital capabilities across the organization.
QUALIFICATIONS
Bachelors degree in Marketing, Digital Marketing, Business, or related field.
57 years in B2B digital marketing covering SEO/SEM, social, content optimization, and paid media.
Hands-on with CMS (e.g., WordPress) and CRM/marketing automation (e.g., HubSpot, Dynamics); comfortable in Adobe Creative Suite or similar.
Working knowledge of domains and DNS administration to support stable web/campaign delivery.
Fluent with analytics and ad tools (e.g., Google Analytics, Google Ads, LinkedIn Campaign Manager) and able to turn data into actions.
Exceptionally organized; able to juggle multiple projects and deadlines with attention to detail.
Clear communicator and presenter who collaborates well with internal stakeholders and external partners.
Proactive problem-solver who takes initiative and drives outcomes; able to travel occasionally (up to ~5%).
Bonus: B2B experience in food, nutrition, or health; experience with influencers and thought-leadership programs; strong writing, photo, and editing skills; project management tool proficiency; proven lead-gen campaign results; CRMCMS integration experience.
BENEFITS
Competitive base salary with bonus opportunity.
Premium medical coverage and immediate 401(k) vesting.
Flexible time off plus paid company holidays.
Remote work with global cross-functional exposure and growth opportunities.
Wellness and team-building programs that support worklife balance.
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