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Dikey Vimeo (9:16) — autoplay + mobil kontroller

Estrid – CGI&FOOH | Wax strip billboard interaction

In this CGI FOOH video for Estrid, a billboard in London features a model with her mustache stuck to an Estrid wax strip. As a passerby walks past, she pulls the strip from the billboard, creating a seamless 3D transition that blends outdoor advertising with interactive storytelling. The playful installation highlights Estrid’s brand personality while turning a routine street moment into a memorable activation.

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CREDITS
Brand: Estrid
Production Company: Clytech
VFX: Clytech
Sound: Clytech
METADATA
Brand Industry: Beauty & Personal Care
Country: United Kingdom
City: London
Effect / Animation: Interactive CGI
Surroundings: Billboard, Street, Pedestrians
Date posted: 2025

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