J.Lindeberg – CGI&FOOH | Giant sneaker takeover in Stockholm

In this CGI FOOH project for J.Lindeberg, a monumental version of the brand’s new sneaker was created to amplify its launch. The activation featured the giant shoe placed inside Stockholm’s iconic NK shopping mall, fully integrated into the retail environment. To complement this moment, a CGI film was produced where the sneaker is seen being carried across the city by drones before arriving at the mall. The sequence blended retail, technology, and spectacle, turning the product into a cultural event and one of the most talked-about brand activations in Stockholm.