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MAD Parfum – CGI&FOOH

In this CGI FOOH project for MAD Parfum, a massive perfume bottle bursts out of a billboard and sprays fragrance over couples walking below. The surreal installation reimagined outdoor advertising as an immersive experience, blending scale, spectacle, and romance to celebrate the brand’s identity. The activation turned a city street into a playful stage for perfume storytelling, creating strong visual impact and shareability.

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CREDITS
Brand: MAD Parfum
Production Company: Clytech
VFX: Clytech
Sound: Clytech
METADATA
Brand Industry: Fragrance & Beauty
Country: Turkiye
City: Istanbul
Effect / Animation: Large Objects
Surroundings: Billboard, City Streets, Pedestrians
Date posted: 2024

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