PUBG Mobile – CGI&FOOH
As part of the 100th year celebrations of the Turkish Republic, PUBG Mobile launched a large-scale CGI FOOH campaign across nine cities in Turkey. The iconic Air Drops were recreated as massive CGI objects descending into urban spaces, merging the in-game experience with real-world environments. The activation became one of the most-watched CGI campaigns of 2023, setting a benchmark for immersive brand storytelling in gaming.
