Reis Kuyumculuk – CGI&FOOH | Giant claw machine in the city

In this CGI FOOH project for Reis Kuyumculuk, an entire building façade was transformed into a colossal claw machine. Instead of toys, the giant claw picks up rings and gold necklaces, turning luxury jewelry into the prize. The installation reimagined urban architecture as an interactive spectacle, amplifying brand visibility and creating a playful twist on fine jewelry marketing.