Known for its innovative approaches, Clytech, a digital agency, has prepared a CGI commercial for the renowned fashion brand Network this time. The advertisement was filmed in Akaretler, one of Istanbul’s historic and fashionable locations, blending the city’s vibrant atmosphere with dynamic CGI usage.
In the advertisement, a massive pink-orange ball rolling down Akaretler Street is striking. As the ball weaves through the crowd, a moment catches the eye: a woman, experiencing the joy of post-shopping, records this scene on her cellphone, with a Network shopping bag on her arm. Clytech aims to impress the viewers and convey the brand’s message powerfully using CGI’s potential in this project.
Shortly, this creative advertisement emphasizes both Clytech’s and Network’s dynamic and modern identities.