In collaboration with Estrid, we have crowned the dynamic spirit of London with a unique CGI project. A red double-decker bus skillfully mounted Estrid’s sharp and elegant razor on the exterior facade of a building. This giant razor symbolizes the sharpness and quality in the brand’s shaving products; it also represents the superior experience that Estrid offers to its users. The CGI technology used in the project pushes the boundaries of digital art, providing a surreal experience.
The scene where the double-decker red bus mounts a giant razor on the building facade adds a modern touch to the city’s traditional appearance, while also emphasizing London’s spirit of constant change and innovation. This project is significant not only as an advertisement but also as an artistic expression that showcases the city’s dynamic character and openness to innovation.