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01What is FOOH?

FOOH (fake out-of-home) means large-scale CGI illusions built over real city footage — say, a giant product landing in a square. It creates out-of-home impact without physical installation costs and earns organic shares on social media.

02How does AI production differ from classic production?

In classic production, shoots, locations and crew schedules set the pace; with AI production, concept tests become visible within hours and variations scale easily. In most projects the best result comes from a hybrid of the two.

03When does hybrid production make sense?

Whenever a real foundation (actors, locations, product footage) adds credibility but isn't enough on its own: CGI and AI layers are built on top of live action. Most FOOH and viral content work is produced this way.

04How long does a CGI product film take?

It depends on scope: a short single-product film typically takes 3-6 weeks; once modelling and look development are approved, new variations ship within days.

05Do you guarantee virality?

No — be sceptical of anyone who guarantees it. What we do is systematically raise the odds of being shared: platform-native formats, an idea that hooks within two seconds, and production quality that makes people ask 'is this real?'.

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