01FOOH CAMPAIGNS
FOOH (fake out of home) is a giant 3D illusion built on real location footage, and depending on the idea it can also be produced entirely with AI. It creates an impossible moment in the city without any physical installation: our Suwen bus stop film alone reached 58 million views.
02PROOF: FOOH CASES
From a giant lingerie box unfolding at a bus stop to Galata Tower takeovers. The view counts come straight from platform counters.
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BRANDS WE WORK WITH
03SERVICE DETAILS
FOOH (fake out-of-home) is a social video built on real city footage, with giant products, objects or scenes added in CGI that aren't really there. On most of our projects our own team films the location, and the CGI element is placed into the footage to match the camera move, light and shadows. Depending on the brief, we also produce FOOH with AI, on the desktop or on top of existing footage.
FOOH has no billboard rental or physical installation in the city; the budget goes into producing the idea. Paid social distribution is planned separately. These items shape the quote:
We have produced FOOH on Istanbul's iconic locations and in six regions of Turkey: our SUWEN bus stop film passed 58 million views, and the campaign we brought to life for PUBG Mobile's 100th anniversary in İzmir, Ankara, Mardin, the Black Sea region, Antalya and Istanbul passed 30 million. Everything from location scouting to the social edit stays with our own team.
04HOW WE WORK
01Brief
Fill in the form. We reply within 24 hours and align on goals and budget together.
02Production
Concept, storyboard and production are on us, with defined revision rounds throughout.
03Delivery
We deliver in every format you publish: vertical, horizontal, square; social and TV cuts.
It depends on the location and how it's filmed. When permits are needed, we obtain them, or on some projects the brand does; we clarify this during planning.
The complexity of the idea, the number of locations and approval rounds set the timeline; we confirm it after the brief. When you need to ride the news cycle, AI FOOH can be a faster option.
A 3D (anamorphic) billboard plays on a physical screen and is watched on site; FOOH is a video produced on real location footage and watched on social media.
No; nobody can honestly promise that. What we deliver is an idea designed to be shared and a believable production. We show our results with the platforms' own counters.
We work across Turkey, starting with Istanbul, and abroad; we produced the PUBG Mobile campaign in six regions.
06LET'S PLAN YOUR FOOH CAMPAIGN
Tell us your brand and the location you have in mind; we will come back with FOOH concepts.
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