01PROJECT
BRANDPUBG Mobile
SUMMARY
A FOOH campaign for PUBG Mobile marking the Republic of Turkey's 100th anniversary. Giant in-game supply drops parachute onto the skylines of Istanbul, Ankara, Izmir, Antalya, Mardin and the Black Sea region, merging gaming culture with a national celebration.
- Brand
- PUBG Mobile
- Service type
- CGI, FOOH
- Year
- 2026
- Format
- 9:16
02ABOUT THE PROJECT
To mark the 100th anniversary of the Republic of Turkey, Clytech produced a FOOH activation for PUBG Mobile. Giant in-game supply drops descend by parachute over iconic skylines in Istanbul, Ankara, Izmir, Antalya, Mardin and the Black Sea region. The campaign brings gaming culture into a national celebration, turning a familiar game element into a tribute to a century of the Republic.
03SIMILAR WORK
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