01PROJECT
PUBG Mobile | 100th Year of the Republic
BRANDPUBG Mobile
SUMMARY
A FOOH campaign for PUBG Mobile marking the Republic of Turkey's 100th anniversary. Giant in-game supply drops parachute onto the skylines of Istanbul, Ankara and Izmir, merging gaming culture with a national celebration.
- Brand
- PUBG Mobile
- Service type
- CGI, FOOH
- Year
- 2026
- Format
- 9:16
02ABOUT THE PROJECT
To mark the 100th anniversary of the Republic of Turkey, Clytech produced a FOOH activation for PUBG Mobile. Giant in-game supply drops descend by parachute over iconic skylines from Istanbul to Ankara and Izmir. The campaign brings gaming culture into a national celebration, turning a familiar game element into a tribute to a century of the Republic.