Cinema grade ad films with generative AI

How we make AI ad films

We use generative AI not as a standalone tool but as part of the production pipeline. The concept and visual world are explored quickly with AI, and the chosen direction is brought up to brand standards with CGI, editing and colour work. Depending on the brief, the film is made entirely with AI or blended with a real shoot.

Depending on the project, the product comes from your photos, our own shoot, a 3D model or AI; in every case the benchmark is fidelity to the real product.

Where AI works best

• —Brand characters and mascots, like Cepte ŞOK
• —Seasonal and special-day campaigns: Paşabahçe, Roman
• —Social content that needs many versions
• —Concept development and previsualisation
• —AI FOOH: Galata Tower, Promake

AI, CGI or hybrid?

CGI leads when every detail of the product must be exactly right; AI leads when you need fast exploration and many variations. On most projects we use both, and we recommend the right route for your brief with our reasoning.

Brand safety and usage rights

Likeness, copyright and brand rules for AI-generated imagery are discussed before production starts. We agree usage rights, channels and delivery formats up front.