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CGI or live action? Choosing right for your project
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Reading this from a CGI studio may surprise you, but some jobs are simply better shot with a camera. A hammer that sees everything as a nail hurts us too; an honest comparison gets everyone to the right work.
Where live action wins
If you are telling a human story, a real face and real emotion remain unbeatable. Food and other appetite driven textures also favour the camera. One glance from an actor delivers what the best render cannot.
Where CGI wins
If you plan to bend physics, send the camera inside the product or build a world that does not exist, a shoot is not even an option. When the product must look flawless from every angle, control lives in CGI: light, reflection and framing can be corrected endlessly. 3D product animation exists precisely for that need.
The cost cliché is wrong
"CGI is expensive" is half true. Add up set, cast, location rental and shoot days, and most projects pass the cost of a single scene CGI build. The break point is the project itself; the rough maths is in our pricing piece.
Most of the time, the answer is both
Some of our most watched work is hybrid. FOOH, a 3D illusion built on real city footage, is the clearest example. With AI joining in, the three way hybrid era has begun; we cover that side in the AI film process.
If you are unsure which route fits, send the brief and we will recommend one with reasons. If a shoot is the honest answer, we will say so: reach us here.