01ARTICLE
Published on
People searching for CGI advertising in Turkey usually want an answer to one question: why do these films travel so far, and what would one do for my brand? The campaigns that work share a pattern — a familiar location, a single strong image and a product whose scale surprises you. Below are seven CGI campaigns we produced in Turkey, each with the lesson it taught us. You can see how the work is built on our CGI ad film production page.
A CGI ad is a commercial in which part of the scene or the product is created as computer-generated imagery. In our work that imagery is usually added on top of a real plate our own team shot, using camera tracking and compositing. If you are after the definition itself, what is CGI advertising covers it; here we go straight to the campaigns and their results.
A giant product on a landmark
The first group turns a well-known place into the brand's stage. What they share is recognition: when the viewer already knows the location, breaking its scale reads in the first frame.
SUWEN — the bus stop
In the bus stop CGI film we made for Suwen, an ordinary shelter becomes a brand showcase. The digital installation sits naturally inside real street footage and puts the collection on display at city scale; the vertical format was chosen so the film stops the scroll. It passed 58 million views.
PROJECT VIDEO
Lesson: if the idea fits in one sentence, the audience gets it before the film ends. We broke down the decisions behind that number in the SUWEN case study.
HONOR — a giant phone at Maiden's Tower
In the launch film we produced for HONOR, a giant smartphone appears in front of Maiden's Tower, partly veiled in a flowing red drape. The activation stages the image of a dramatic product reveal and blends technology with the historic fabric of the city, turning a landmark into a launch stage.
PROJECT VIDEO
Lesson: the reveal itself can be the scene. A drape that holds the product back for a moment reduces the whole film to one image people remember.
TECNO — branded balloons over Cappadocia
In the Cappadocia film we made for TECNO, giant branded hot air balloons rise above the fairy chimneys. A famous location becomes a stage for the brand, with natural scenery and digital craft blended into one image, produced as a FOOH piece for social media.
Lesson: when the place is already strong, the brand's job is to belong there rather than to shout over it. Balloons are part of the Cappadocia skyline, which is exactly why the shot stays believable.
CGI films that put the product first
In the second group the product, not the location, carries the film. Here CGI earns its place through texture, light and movement.
Tadelle — the chocolate film and the metro film
The Tadelle chocolate CGI commercial presents the brand's iconic product through cinematic visuals, combining real footage with CGI produced in our studio. The second film of the same campaign, the World Red Dress Day metro film, opens the doors of a fully branded metro train and lets thousands of chocolates spill onto the platform. Both films were made as production CGI: the chocolate film reached 29 million views, the metro film 16 million, and the campaign 45 million in total. The full story is in our campaign write-up.
Lesson: two films that complete each other travel further than one. The first one sells the product; the second ties it to a date and a city moment.
Nutella Go — where the real and the built meet
The Nutella Go CGI film merges digitally built scenes with real footage and presents the product in a bold, cinematic style. The vertical format makes it feel native to social feeds, and the film passed 18 million views.
Lesson: a product film can be as shareable as a city-scale idea. The condition is an opening image the eye catches on immediately.
Carrying one idea across six regions: PUBG Mobile
For the 100th anniversary of the Republic we produced a FOOH campaign for PUBG Mobile staged across six regions: the game's signature supply drops descend by parachute over the skylines of Istanbul, Ankara, Izmir, Antalya, Mardin and the Black Sea region. Bringing gaming culture into a national celebration, the campaign passed 30 million views; we covered how it was planned in a dedicated article.
Lesson: carrying one idea across several skylines reaches more people than a campaign that stays in a single city. When the idea travels, localisation stops being a cheap repeat.
What the seven campaigns have in common
Put side by side, the same handful of decisions keeps coming back.
| Campaign | Idea | Lesson |
|---|---|---|
| SUWEN bus stop | The shelter becomes the shop window | One-sentence idea |
| HONOR Maiden's Tower | A veiled giant phone | Stage the reveal |
| TECNO Cappadocia | Branded balloons in the sky | Belong to the place |
| Tadelle chocolate | A cinematic portrait of the product | Texture and light convince |
| Tadelle metro | Chocolate spilling from the doors | A date gives context |
| Nutella Go | Real footage meets built scenes | Product films travel too |
| PUBG Mobile | Supply drops from the sky | Make the idea portable |
All seven were made as production CGI, with real footage and computer-generated imagery combined in the same frame.
Where to start with your own campaign
Clytech is a CGI, FOOH and AI advertising studio based in Istanbul and London; the work we have produced for 85+ brands has been watched over 500 million times and has run in 15+ countries. These are the questions we put on the table before a new campaign starts:
- Does the idea fit in one sentence? If it takes two, the scene has not been simplified yet.
- Is the location familiar to the audience? A known shelter, square or skyline makes the change of scale readable at a glance.
- How close does the product get? If macro detail matters, modelling and texture work move to the centre of the job.
- Which format leads? Planning vertical and horizontal versions from the start beats rescuing the framing later.
- One film or a pair? Two films that answer each other usually do more work than a single hero film.
Frequently asked questions
How is a CGI ad film made?
The order is usually idea and previsualisation, a plate shoot where one is needed, then 3D modelling, camera tracking, light matching, simulation and compositing. We walked through the same pipeline for product films in brief to delivery.
Do these films need a filming permit?
When a permit is required, either we or the brand obtains it. It depends on the location and the way the plate is shot, and we build the plan around that from the first meeting.
Is CGI advertising the same as FOOH?
FOOH is a type of CGI work in which an out-of-home medium is built digitally: a shelter, a billboard or a building facade becomes the brand's stage inside the film. That side of the work sits on our FOOH ad production page.
Why are most of these examples vertical?
Because they were designed for social feeds. We also produce horizontal versions of the same idea, and we agree the delivery formats together as part of the campaign plan.
Let's talk about your campaign
What these seven pieces share is that the idea was settled before production began. If you already have a scene in mind, send us your brief and we will get back to you within 24 hours; if you would rather see the work in one place, our studio deck is ready.