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01PROJECT

BRANDBioderma

SUMMARY

Giant Bioderma serum bottles rise from the Bosphorus in a FOOH campaign pairing skincare with Istanbul's iconic scenery.

Brand
Bioderma
Service type
CGI, FOOH
Year
2026
Format
9:16

02ABOUT THE PROJECT

Giant bottles of Bioderma's signature serums rise from the waters of the Bosphorus as passersby stop to take in the surreal view. The FOOH campaign pairs skincare innovation with Istanbul's iconic scenery, designed to spark curiosity and spread across social media.

03SIMILAR WORK

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