← Projects
01PROJECT
BRANDPaşabahçe
SUMMARY
In this FOOH campaign for Paşabahçe, a giant gift box becomes a city-scale illusion. AI-assisted production puts the brand's giftware on the street in a scroll-stopping video.
- Brand
- Paşabahçe
- Service type
- AI Production, FOOH
- Year
- 2026
- Format
- 9:16
02ABOUT THE PROJECT
A giant gift box planted in the middle of the city — that is the simple, striking premise of this FOOH piece for Paşabahçe. Built with AI-assisted production, the scene turns the brand's giftware into a street-scale illusion. The video is cut short and punchy, designed to stop the scroll on digital channels.
03SIMILAR WORK
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