01PROJECT
Cepte Şok — An AI-Built Character on National TV
BRANDŞok Marketler
SUMMARY
An AI-built character and visual style created for Şok Marketler's Cepte Şok app became a commercial aired on national TV. Clytech carried AI-driven production to broadcast standard.
- Brand
- Şok Marketler
- Service type
- AI Production, Commercial Film
- Year
- 2026
- Format
- 16:9
02ABOUT THE PROJECT
For Cepte Şok, the entire world of the campaign — from character design to visual style — was built with AI tools and made it all the way to national TV. Created for Şok Marketler's shopping app, the film shows that AI-driven production can hold up at broadcast quality. Every detail, from the character's expressions to the color palette, was tuned to match the brand's energetic tone.