Projects

01PROJECT

Cepte Şok — An AI-Built Character on National TV

BRANDŞok Marketler

SUMMARY

An AI-built character and visual style created for Şok Marketler's Cepte Şok app became a commercial aired on national TV. Clytech carried AI-driven production to broadcast standard.

Brand
Şok Marketler
Service type
AI Production, Commercial Film
Year
2026
Format
16:9

02ABOUT THE PROJECT

For Cepte Şok, the entire world of the campaign — from character design to visual style — was built with AI tools and made it all the way to national TV. Created for Şok Marketler's shopping app, the film shows that AI-driven production can hold up at broadcast quality. Every detail, from the character's expressions to the color palette, was tuned to match the brand's energetic tone.

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