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Search for a "CGI advertising studio in Turkey" or a "FOOH agency" and you'll find plenty of names with glossy showreels. Here's the catch: a showreel is an agency's best 40 seconds. Your campaign is a six-week production. As a studio that has lived that production hundreds of times, here is what we'd honestly tell you to look at.
Six criteria that matter
1. Published view counts. Saying "this will go viral" is easy; showing something that already did is hard. Ask not just for the video but for the account it ran on and the numbers it reached. If the count is public, verifying takes two minutes.
3. If a link in that chain is outsourced, revision timelines leave your control.
4. Platform-specific delivery. The same film runs vertical on Reels, horizontal on YouTube, 4K on screens. An agency that "delivers one master" is leaving work on your social team's desk.
5. AI for concepting and variations, human control for final quality — that's the healthy balance. If your project will be made mainly with AI, we gathered nine criteria for choosing an AI production company in Turkey in a separate guide.
6. A realistic budget conversation. An agency that avoids naming a range in the first meeting tends to arrive later with a surprise invoice. We published the realistic ranges openly in our CGI ad film pricing piece.
Five questions for the first call
- Is the concept yours, the production yours, or both?
- What's your most-viewed piece, and on which account is it live?
- How many revision rounds, and which delivery formats?
- What was your most recent project at a similar budget?
- Who will I actually talk to — sales, or the team making the work?
Where do we stand on these criteria?
Full disclosure: this guide was written by a studio, and we want to be measured by the same list. Clytech is a CGI & AI studio based in Istanbul & London. Our work for 85+ brands has passed 500 million views in total. The FOOH film we produced for SUWEN reached 58M+ views and our CGI campaign for Tadelle reached 45M+ in total — both on the brands' own public accounts. We also broke down how a campaign reaches 50 million views, step by step.
We also work with agencies — concept from you or built together; our collaboration model for agencies has its own write-up.
New to FOOH? Start with what FOOH is and why it goes viral. See our work on the projects page, or write to us about your campaign — and feel free to ask us all five questions above.