01PROJECT
HONOR – Basketball Hoop Takeover CGI Film
BRANDHONOR
SUMMARY
A playful FOOH illusion for HONOR in Istanbul where a giant smartphone becomes a basketball hoop, linking tech with street culture.
- Brand
- HONOR
- Service type
- CGI, FOOH
- Year
- 2026
- Format
- 9:16
02ABOUT THE PROJECT
In the heart of Istanbul, a giant HONOR smartphone transforms into a basketball hoop. This playful FOOH illusion connects tech with street culture, injecting energy and surprise into the city — a bold moment designed for HONOR to travel across social feeds.