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AI ad film cost isn't set by how many seconds the film runs. It's set by the work needed to bring that film up to broadcast standard: how much exploration the concept needs, how many generation and selection rounds each scene goes through, how consistent a character or product must stay from shot to shot, how many versions and formats you need, and how broad the usage rights are. We don't quote figures, because the brief sets the figure; the aim is to show you what you're comparing when quotes sit side by side.
For the service itself and common questions, see our AI ad film production page.
What decides the price of an AI ad film?
The short answer: expert time and the number of attempts. In a traditional production, a large share of the budget goes to physical items such as shoot days, crew and locations. In an AI film, the weight shifts to concept, generation, selection, correction and finishing. If the film is hybrid, meaning AI imagery is combined with live action, the shoot itself appears as a separate line in the quote.
We covered the items that apply to any image production, such as scene count, level of detail and schedule, in our piece on CGI ad film pricing. The table below puts the AI-specific items first.
The cost items at a glance
An AI ad film quote is usually built on eight items. Each row shows what pushes the item up and what to look for in the quote.
| Item | What pushes it up | What to check in the quote |
|---|---|---|
| Concept and visual world | Developing the idea from scratch, testing many directions | How many directions you'll see, whether style frames are included |
| Generation and selection rounds | Complex motion, crowded scenes, close-ups of hands and faces | A shot list with an approval point for each scene |
| Character and product consistency | Keeping one character identical across scenes and episodes; labels and logos that must match exactly | Written character rules and the source of the product imagery |
| Hybrid compositing | Rebuilding the product and logo in CGI, combining AI imagery with live action | Which scenes use CGI or a shoot |
| Versions and formats | 16:9 for TV, 9:16 for social, cut-downs, series episodes | A delivery package defined by ratio, length and count |
| Music and sound | Original score, voice-over, more than one language | Whether the music is licensed or composed |
| Usage rights | Broad channels, long usage periods, several countries | Channels, duration and territories in writing; the AI tools' terms |
| Revision scope | Undefined stages, open-ended rounds | How many rounds at which stage |
Which items move the budget most?
In AI work, three items move the budget more than the rest: generation and selection, consistency, and hybrid correction. All three depend on how hard the shot is and how exacting the brand's expectations are.
Generation and selection: films don't come from one click
AI production is high-volume. The same scene is generated in many variations, and the ones that fit the brand's language and continuity rules are kept. A calm product shot can land in a few attempts; complex motion, a crowded scene or a close-up of hands takes far more. The clearer the shot list, the clearer this line becomes. We describe how the stages flow in our piece on the AI ad film process.
Consistency: one frame is easy, a series is hard
One striking frame is relatively easy; keeping the same character identical across scenes, expressions and a campaign that runs for months is hard. The same goes for the product: a label, logo and shape that stay true to the real thing is the final check. Depending on the project, the product comes from your photos, our own shoot, a 3D model or AI. If you have clean product photos or a 3D model, this line gets lighter.
Hybrid correction: the layer that turns an AI video into a commercial
In a scene AI has built, the product, the logo and critical details are rebuilt in CGI when needed, and on some projects AI imagery is combined with live action. This layer is priced as its own line, and it grows with how close and how long the product appears on screen.
What should you settle before asking for a quote?
A quote is only as accurate as the information you send. When these points are clear, the quotes you get back can actually be compared:
- Channels: Will the film run on TV, social media or in-store screens? Each needs its own framing and length.
- One film or a series: If you're planning a series, say so up front. The visual language and character rules are set once, and the episodes are built on that foundation.
- Character: Do you want a lasting brand character, or a figure for a single film?
- Product source: Do you have high-resolution photos, packaging artwork or a 3D model?
- References: A few examples you like, and a few you definitely don't, say more than a long moodboard.
- Usage rights: Where, for how long and in which countries will you use the work?
- Launch date: If the date is fixed, put it in the first line of the brief.
You don't need every answer up front; a short brief is enough, and we fill the gaps together.
Examples from Clytech
Clytech is a CGI, FOOH and AI advertising studio based in Istanbul and London. Below are projects made for different needs, each with a note on what to check in a quote for similar work.
FEVK.AI commercial. An AI-generated 16:9 commercial for FEVK.AI that brings creativity and technology into the same frame, with bold, cinematic visuals carrying the brand's character through a new-generation production approach. For a similar brand film, the concept and generation-selection lines deserve most of your attention.
PROJECT VIDEO
Prada AI film. A vertical AI film for Prada that folds fashion and technology into a cinematic visual experience, exploring what new-generation content can look like for a luxury brand. For luxury work the aesthetic bar is high, so make sure selection rounds and colour work are spelled out in the quote.
PROJECT VIDEO
Cepte ŞOK: an AI-built character on national TV. For Şok Marketler's Cepte ŞOK app, the campaign's whole world, from character design to visual style, was built with AI tools; it aired on national TV and reached 5.6 million views. The character's expressions, scene editing and colour palette were designed around the brand's energetic tone. If you want a lasting character, consistency sits at the centre of the quote.
CepteŞOK, Don't Bother: Athlete. One episode of an AI-produced vertical social series made for CepteŞOK in collaboration with ŞOK Market. For series content, ask for a quote covering the whole series rather than single episodes; that's how the versions and formats line gets calculated properly.
Frequently asked questions
Is an AI ad film cheaper than a traditional production?
Not always. Cost shifts from items like shoot days and locations to expert time and generation and selection rounds, and on hybrid projects the shoot stays in the budget. On most projects the real gain is speed: going from concept approval to delivery takes days rather than weeks.
Why is there no fixed price list?
Two films of the same length can differ widely in the number of attempts, the need for consistency and the delivery package. That's why we build each quote line by line from the brief.
How do revisions affect the price?
With AI, another attempt is always possible, so revisions without limits stretch both the budget and the schedule. Tying rounds to the concept, style frame, first edit and final stages keeps the work predictable.
Are usage rights included in the price?
Channels, duration and territories are set at the quote stage and they affect the price; the terms of the AI tools used are part of that review. For a definitive legal view, talk to your own legal team.
Next step
The most accurate answer on AI ad film cost is a quote built for your project. Send us a short brief with your goal, your channels and any product imagery you have, and we'll reply within 24 hours with a proposed approach. If you'd like to get to know us first, take a look at our company presentation.