01PROJECT
Nutella — A Cool Transformation Through Hybrid CGI
BRANDNutella
SUMMARY
A hybrid production transforming Nutella's iconic jar into a refreshing summer moment. Live action and CGI merge into a single seamless visual narrative.
- Brand
- Nutella
- Service type
- CGI, Commercial Film
- Year
- 2026
- Format
- 9:16
02ABOUT THE PROJECT
Live action and CGI meet in the same frame in this hybrid production for Nutella. The brand's iconic jar transforms into a refreshing summer moment through one seamless visual narrative. Transitions between real footage and digital layers were crafted so the viewer never notices where the shoot ends and the CGI begins.